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      Equity Research

      Differentiated Content – Jefferies differentiates its research by producing alpha creating, high conviction content which leads investment debates across our coverage universe. Our teams provide best-in-class coverage of core sectors—Consumer, Energy, Financials, Healthcare, Industrials, Materials and TMT—across our broad coverage (ranking #8 by the number of stocks covered globally and fourth in the US). Our content is known for its evidence-based foundation, using alternative data sets, web-scraping, credit card and web-traffic data as well as more traditional checks such as fieldwork, experts, panels and surveys to enhance our ability to generate alpha.

      Global Coverage – The global nature of the sectors that we cover drove our strategy of having a number of Research teams and macro strategists using a Global coverage model. Examples include our Global Strategy team that covers the US, European and Asian markets from Hong Kong and our Mining team covering stocks in Latin America, The US, Canada, Europe and Australia from New York. This unique coverage structure allows us to offer our clients deeper and broader perspectives in global sectors.

      The Long View – Research on all securities that Jefferies covers includes a “Long View”, which allows teams to flex assumptions and scenarios to assess the potential upside and downside pressure that a stock might experience over a 12 month time period. Realistic base cases, upside scenarios and downside scenarios, including stock price levels those scenarios imply are included as well as likely dates of catalysts.

      Franchise Research Pieces – In addition to our core evidence based content, each analyst team is asked to write regular “Franchise Reports”, which highlight the challenges and opportunities companies face over a 2-3 year time horizon and the investment opportunities that these offer. These pieces allow analysts to focus on longer-term trends and themes, whilst helping clients to uncover longer-term value drivers for stocks. Our Franchise Picks List is a selection of our best stock ideas from our analysts based on factors including, themes that our teams find attractive, conviction levels, differentiated analysis or a favorable risk / reward.

      Primary Research – Jefferies has made substantial investments in data and evidence based content across our global platform. Our recent “Powered by Data” initiative in the US allowed analysts to help our clients understand the ways that each of our covered sectors and companies are using data to maximize efficiency and returns. Our analyst teams are provided with broad sets of alternative and traditional data to help them forecast more accurately, call stocks more effectively and answer investor questions on an evidence based basis.

      Focus Areas:

      • Business Services
      • Consumer
      • Energy
      • Financial Services
      • Healthcare
      • Industrials
      • Media
      • REITs, Gaming and Lodging
      • Equity Strategy
      • Natural Resources
      • Technology
      • Telecommunications

       If you would like access to our research, please contact your Jefferies representative.

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